Monday, May 17, 2010

RFS Henry Dreyfuss "Joey"



Dreyfuss does did many things in his professional practice that lent well to the development of all kinds of newly considered elegant solutions to design problems. He singularly pushed the realm of industrial design into a new blanket consideration of the human form and how we interact with our environment.

Dreyfuss seemed amazingly proud of his company's investigation and development of Joe and Josephine, his two super average humans. I appreciate how he made an attempt to use empirical methods to develop the worlds most average humans along not only scale and proportion, but also on color choice, sound aesthetics, and the environment that people and products live in.

I had the chance to read IDEO's human centered design guide, and I can easily find many similarities between the approach that Dreyfuss used and the new contemporary emphasis on human interaction and environment. I suppose the major difference there is in the overall approach, wherein Dreyfuss would conduct many measurement based observation methods along the lines of a new observers, versus IDEO's adaptation where the users themselves use their intuition to almost design the solution themselves. In this approach the designer becomes a facilitator of process as opposed to the designer that interprets experiments and then dictates the overall designing. I suppose this is the difference between constant feedback + teamwork, and designer as official interpreter and arbiter.

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